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- Works of Wilkie Collins, Vol.1: After Dark, Antonina, Armadale, Basil, The Black Robe.
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If you want to learn how Alex Pirouz has used LinkedIn to build a powerful personal brand join an exclusive webinar. Infographic source: Placester. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog. Download and read it now. Your brand is what distinguishes you from your competitors, helping to form a lasting impression in the mind of your audience and customers.
Without a compelling personal brand that attracts your target audience, you may find yourself struggling to build a profitable and sustainable business. Therefore, building an audience for your personal brand can actually help increase exposure for your company.
Branding Yourself Online: 7 Simple Ways To Boost Your Visibility
They all have strong personal brands that they leverage to increase exposure and attract more customers for their companies. People connect with people. Having a personal brand helps to build trust with your audience, and position you as an authority and a thought leader in your industry. Having a personal brand makes it easier for you to pitch and be found by media online publications, magazines, television, radio, podcasts, etc. The media is in constant search of experts that can share their insights with their audience. When you have a personal brand that clearly articulates who you are, what you do, and how you help others, it makes it easier for other people and entrepreneurs to see value in connecting with you.
You can leverage your personal brand to build your network, both online and offline, quickly and effectively. Building a personal brand that positions you as the go-to expert in a specific industry or niche helps you to attract more of your ideal clients. Having a strong personal brand helps justify charging premium prices for your products and services.
Without a brand, you become a commodity that competes on price. And there will always be competitors that can beat your price. Over time, your business will evolve. You may even start multiple businesses in different industries over the course of your career. Your personal brand stays with you as you move from one venture to the next. It takes less time and effort to build a relationship with a personal brand as compared to a business brand.
We also created a fillable Personal Branding Workbook, which you can use to help develop your personal brand strategy as you read through these steps. The first step to crafting your personal brand is to lay a foundation that you can confidently and authentically build upon. The key principle here is authenticity. There is a misconception that building a personal brand means crafting a persona. But a persona, by definition, is a facade.
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Your personal brand should not be an inauthentic persona. Branding is not about positioning yourself as something that you are not. Your personal brand should be a true reflection of your skills, passions, values, and beliefs. To build a strong brand foundation, start by taking inventory of the branding assets that you already possess. The intersection of these assets is where you should build your personal brand.
How to Brand Yourself Online: 15 Hacks to Build a Profitable Personal Brand
These will help guide your decisions as you build your personal brand:. One of the biggest mistakes you can make as you build a personal brand is trying to appeal to everyone. In reality, not everyone is your ideal client. In order to attract your perfect clients, you must be willing to repel those who you do not want to work with.
This means identifying a specific target audience and building a brand that is attractive to them. It may seem counterintuitive, but if you try to be liked by everyone, you will attract no one. You must be polarizing in order to stand out. Not everyone that is exposed to you or sees your message will like you or resonate with you, and that is perfectly fine.
You just need to reach your perfect clients. A valuable exercise that we recommend doing is creating your perfect client profile sometimes called a client avatar. The more you understand about your perfect client, including their desires and challenges, the more prepared you will be to create products and services that they truly want and need.
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- 2. Create value-packed content for your target audience to engage with.;
In order to build a profitable personal brand, you need to have something to sell to your target audience. You need an irresistible offer that helps your audience solve a specific problem or achieve a specific result. When you know exactly who you want to help, you can create an offer that is the perfect solution for them.
Promise your clients a very specific outcome, and design a specialized offer to help them achieve that outcome. A generic offer with a vague promise is definitely not irresistible. Next, find the overlap between what you love, what you do best and what your ideal clients want most. Then create an offer that sits at the intersection of these criteria. We call this the Irresistible Offer Formula. Once you have an irresistible offer, you need to be able to articulate it clearly to your audience. Here are two questions that you need to be able to answer clearly and succinctly:.
Nicholas Kusmich , a Facebook Advertising Strategist, for example, helps businesses rapidly scale revenue by getting more clients using Facebook Advertising. Keep it simple. You should be able to brand yourself in 5 words or less. Having a personal website is an important component of building a personal brand. Having a strong presence on social media is important too, but you do not own or control any of the social platforms that you establish a presence on.
Your website is a platform that you own and control, and in many cases, visiting your website will one of the steps your target audience takes towards becoming your client. First impressions are critical. When your target audience visits your personal website, they should be able to immediately understand who you are and how you can help them.
The 'Easy-to-Follow' Guide to Building an Online Brand
Perhaps more importantly, your website should be optimized to convert casual visitors into paying clients. There are several key elements required to make this happen, and most of them belong right on your homepage. Your value proposition : make sure your value proposition who you help and how you help them is displayed prominently on your homepage, ideally near the top.
Professional photography : get a photographer to take several photographs of you. Use these photographs throughout your website and also for your social media profiles. One of the best examples of a personal brand website comes from our friend Jeanine Blackwell. In addition to your homepage, here are the other important pages that your personal brand website should contain:.
Here's what you need to do
Sign up for Alerts. Administrative eMemos. Buff Bulletin Board. Events Calendar. Search Enter the terms you wish to search for. If you Googled yourself, what would you want to show up? Step 1: Create an account The Handshake account that you create is a great way to enhance your personal brand. Step 4: List your skills This might be the most important step. Step 5: Make your profile public It might go without saying, but if you want employers to find you, you need to be findable.
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